Thursday, March 19, 2009

Old Media and New Media

ie VCR, stone tablets, newspapers etc

What makes old media "old"
- something newer has replaced it
- obsolete?  Not necessarily...
- different layers of participation / dimensions
- analogue vs digital

How many don't use analogue media?  None.

What differentiates?
- difference in participation
- difference in quality
- temporal
- degrees of control (on demand PVR)
- distribution
- production and receiving content
- knowledge difference (technology skills)
- ie required to know how to read off a screen, typing, internet, --> different level of entry
- Certain degree of literacy (not just read and write, but understand the medium, and difference in ways we understand things)

The ability to choose is a fundamental difference.

How do we understand old to new if our concepts of understanding is from a historical perspective?
- potentially the technology shift (ie tuning via dial vs typing in the number)
- ie URL can be wrong, and you can still guess it, but it is still wrong
- same concept as wrong phone number by one digit
- how do we go forward and develop the tools to makes sense of it
- think about it in a new way?  Not just a continuum?
- New media emerges as its own niches.  But are they really that different?

Is it fundamentally different in the study of new vs old media?
- if you can't get a book, you put it on reserve and you wait, or you try new sources
- value availability more?
- it does affect and impact many things: time, control, sense of participation, sense of value
- organisation and planning

What would you lose if you went offline for a day/a week/
- time?
- email
- how do you organise / communicate with people
- give up degree of external scrutiny

What would gain for a day/ a week
- more creative

Are you not creating if you're just surfing?
- could be learning
- page hits and traffic

Is it creative to be passive going site to site?
- Could be, if you get inspiration
- everything becomes part of your memory for future use
- you do create a value for it
- a level of importance
- the possibility that others will find it as well
- a record, a trail, data, used for different reasons
Just a matter of how purposeful it is

Old and new monikers are unhelpful, maybe just think about media and where it comes from and where it's going. 

Rather than thinking a shift in mindset to a change in form.
Realising that different models don't work off and on line.  How things work differently.  Material properties that surround this transition.

Major networks tried to retain viewers, now trying to squish the form into something new without rethinking.  
ie webisodes
- contributes to the narratives
- most doesn't make it to television

Is tv the box or the content?
you're watching content, but not television.  TV is content attached to a medium.

What is important, the physical interaction or the content.
If I'm interested in the content, does it matter what the platform is?  Does the hardware matter?  What difference does it make? If the hardware doesn't matter, why would people continue to make it.

Now tv is less about the hardware but of the content.

Consider if it's not about the hardware and more about the content it can produce how do we need to hardware to change to reflect this?

Analogue to digital only one small part.  Interface between hardware and people.

Transition from old to new?  How do we interface?  How do we make it meaningful?

We participated with television and it was profoundly changing of the world.
ie Vietnam war
produced a different set of consciousness that couldn't be provided by radio or papers.

In the age of the internet, you get another avenue.  Also provides opportunity for divisiveness vs the collective and lots of small groupings.  A lot more dispersed.

Dominating modes of communication impacts how society acts, thinks etc.
If it impacts sub-collective, but if about interacting you separate those groups

Global Society
- western concept not everyone has access to internet
- shift is not imagining access of things but being everywhere
- can't remove the local

Do we live locally?
- how much value is in the local?
- school, classes
- do you know your neighbours

What is the benefit to have those extra friends ie Facebook?
- depth and breadth of friends
- reorganisation of society that predicates itself on you being in charge of your own choices?
- are you wise enough?
- If we are moving from a society where the local checks on you then how do you make choices with those not around you?

Transformation of where knowledge comes from and how work gets done.
- makes sense that a degree can be bought if you know how to manipulate the system to acquire something.  The question is what do you want to acquire?  A degree or knowledge?
- it is being resourceful.

Why is there a difference between a degree in medicine and diploma in auto mechanics?
- what is the fundamental difference?

Practical knowledge vs having credentials.
- value judgements doctors vs labourers

If it is just a volume of knowledge to digest in a certain amount of time, why not divide the labour?
New practice on old standard?  Old standards with new phenomena?  What should we do?
Value in status?
What is the value you get back from doing something?

Solitude and Privacy what are the differences?
- solitude -
- isolation
- are are smart enough/ strong enough to know when we're alone?

the ability to be unplugged.
Solitude needs to be accounted for in this transition.  Omnipresence, we always feel the need to be connected.  Should have the ability to connect.  Even though I'm away, I should still be there.  We want to be somewhere physically and connected elsewhere.  Subject to always being connect.

Causes us to value solitude as a consequence.  Negative condition vs positive necessity.
It's hard to be alone.  Even if your mind wanders to having to be available somewhere.

What is privacy?
- something that access is restricted
- something that belongs to you
- don't want others to know / have
- the ability to control how others access what you have / what you know

- when we surrender our private lives that were previously private and put them out there ie talking via cellphone on the bus
- are there things we lose?  or is it this just a shift in personal space?  The idea of privacy is just out personal bubble?
- range of implications and consequences
- perhaps we have erased the markers differences and increased mark of sameness
- if you don't have the same sense of same shame /guilt, how does that change society.  Keeping it private, does it do more benefit.  Larger scale?
- being physically removed alters the consequences to being private
- sometimes if others know they may be able to make more informed choices or could have more prejudice
- could increase / perpetuate stereotypes

What is my personal space and how do I define?
Global?
Physical?
Privacy?

As things change, there are always trade offs.



Thursday, March 12, 2009

Case Study Themes and Topics

Potential 
- opportunity to participate, but my usurp your participation in another format
- maybe it is a waste of potential
- not always for 'good' or 'bad'
- changing models of production
- lack of direction / leadership / accountability
- reciprocity
- ideas (difference between inspiration and idea is work)
- from these ideas generated, more chance of inclusion and exclusion
- new technological development 
- changing mindsets (encouraging participation)
- 'participaction'
- new affinities (friends online but not in real life or cyberbullying)
- investment (to have different values, because we think we can't avoid the investment.  The less we think about it as a choice the more we think of it as a necessity.  Involves a re-organisation of your life.)
- new concept of "self"
- shifting of cultural territory

Progress is overrated
Reorientation of going backwards
Most societies built on community but moved away because of mass production etc.  Rather than making artifacts we are now selling our labour for others.
Perhaps progress is the recognition that we have to go back to be more sustainable.
Participation and collaboration is a return to those eras.
Poor vs rich --> at least poor were stuck to get together
Marx: Class consciousness, "this what I do"

Collaboration as a potential

What other source of potential comes out of this:
- networking with like-minded or different
- uniting in action
- changing industry (Maybe just responded to different cues in the environment)
- different tools of listening 

Newspapers
- if the industry goes
- the structure goes with it
- citizen journalist doesn't work in dangerous situations
- what about different perspective

Fallout of CanWest
- no can afford such a large corporation
- now can break themselves out
- perhaps better, to have more voices and independent

Blogging
- a lot of people in last year's class didn't blog because they compared themselves to the 'real deal'
- downfall of the news industry?
- with a diffusion of inputs you have a diffusion of responsibility
- do we need accountability be traced back to an individual

Can't live off of goodwill on its own
If goodwill makes the world go 'round, how do you translate goodwill into food?

What does Satire offer?
- why are people going to things like the Stewart and Colbert?
- when they are doing it, it is highlighting certain issues.
- a filtering of 24 hours of news to something you can connect to
- recognising power of how we interact and relate

Views
- out of extremes comes negotiations of the middle ground
- the hidden extremes may hide what you should be aware about

Some Research indicates that people only have a certain capacity to maintain friends and relationships.

How does marketing work in the new media environment?
- how do you layer marketing?
- not about applying something existing to something new
- how does it transform?
- create a particular type messaging and integrate into their decision making process
- in new media, does it work the same way?
- where do they get their ideas from?  and is it about getting that message on the right platform?
- Competing for attention?
- Consumers can participate on the meaning of the brand.
- Give the right clues and let the consumer think it was their idea.
- understanding that old media to new is not just transition of platform.  Who is the expert, recognise filter
- not really an audience in the traditional sense where they just receive, they negotiate

Next Week:
Can we move from old media to new

Fantastic Quote of the day:

I'm bullying you right now! 


Homework:
Bring something to share - describe the process of production, be reflective and tell us what you are learning.

Answer the "SO WHAT?"
What do you see as implications and connections.  

Thursday, March 5, 2009

Sharing our Case Studies.

Case Study

 

Things we want to know:

Why this subject? / So What?

Background

-       Do

-       Description

Role of audience

Nature of “participation”

Impact of user ß à phenomenon

Convergence of Facebook

Given participation is becoming smaller and smaller pockets.

 Urban Dictionary

The fact that there are 200 new words a day what does it mean about our language.

Temporal existence in those words/phrases

Micro-celebrity – tied to culture of self branding.  A lot of these words or phrases that are produced for branding. 

Shaadi.com

More of a south asian match maker

----

Costs for user

How does site make $$

User’s beliefs with law vs traditional laws – should laws reflect the people or the traditions

Barriers/ hierarchies

 

--- -

 

Culture Jamming techniques being used by mainstream

What about mediated participation

Bizarre impetus of ownership  à how do you say who owns what in social media?

Owners try to blend in.

Restriction comes with ownership. 

Anonymity can work for benefit and be progressive ie protests

Transformation of communication à participation does not always have to be a good thing.

Ie Those who are moderately ignorant can be more ignorant quickly

Perhaps participation can be the downfall as well.  

Thursday, February 19, 2009

Gift Economy

Giving Status by giving.

Do you do it because you get status??

Communal.

Collective behaviour as opposed to the individual

Whole the collective supports the whole.


The Gift Economy:

Off Wikipedia:

Reciprocal Altruism – oxymoronic

Don’t really work well together.  Counter intuitive.

Altruism does explain some parts, you are always giving.  But if you don’t get back it’s not an economy.

Almost like Karma, what you do will come back to you.

Have to deal with you give to people because it’s the right thing to do.

What do you get out of it.  Get thanks?

Reciprocity.  Expectation of gratitude?


Scale of return.

Some people will give the whole and some just a small part.  It’s not equal.  


Another aspect:

Creative Commons

Can put conditions on the work.  Then it’s not truly altruistic.


Is competition a natural force?

It’s instilled, that might not matter if it’s natural or not.


But for everything that you find is free, you will have to find someone that has paid in labour or in some kind of capital.  In doing so, the have put themselves a debt to provide for others.


For the most part, most don’t know who/ if they have benefited others.


Some people with the 1000’s of posts on discussion boards have a particular reason for doing so.


Perhaps for the sheer fact to amuse – if not monetize the content.

Do you have to do anything for their motivation to continue?

What about the illusion that you get something


The altruistic reason is the fictional audience.

It’s fictional and who we think we write for.


Gift economy as a potentially transformational moment.


What are some motivational factors:

  • - filling a void
  • - amuse etc


People mostly give for the cause to be better or because it makes them feel better.  How do you move from intrinsic motivation to external.


Purpose of most social movements – change.

At the end of the day you hope that the change occurs.


If you are actually good at what you do, you put yourself out of business, then you don’t need to do it anymore.

There are few social movements that legitimately put themselves out.

There has to be a deficiency as a motivational factor.

You’re always doing for others, because for some reason can’t do for themselves.


Obligation or deficiency.


If we are working for optimization, it is very hard because of the multitude of views.


Assumptions that within capitalist system we are actually looking to maximize.  


What ever you looking to do you’re looking to maximize, more edu, most stuff etc.


If the gift economy is based on collaboration, then not competitive.


Even open source is regulated:

  • - built on computers
  • - subject to language
  • - cultural norms
  • - bodies of knowledge


As much as there is the potential and dispensing of it, almost neuter it for other capacities.  Is it detrimental to the cause?


Do you have a right to dictate what a person can do with a gift?

Why should you be able to do that?


Gift Economy is giving conditionally.

Issues of how you determine conditions.

Just give and eventually something to come back.

No negotiation of a fair exchange.

Presumption that it’s a valueless enterprise.

About the amount of labour.

Can expect that my giving will eventually get others to do same


All engaged in economy in some way.

Transformative tool for our system of exchange.

“Doesn’t guarantee and optimize a sustainable life.”

Unless it’s the Holland pick up a bicycle if you need.


Private property predicates all our laws and how we know things.

What is yours and what is shared.


Constriction of transfer ability of things. (value)

So then find a way.


Society of rugged individualism

Why will some not take something for free.


Participation requires some sharing.  System of exchange, power, social levels of exchange.


How do we encourage people to continue, how do we widen to from limited view.


After the break think about:

  • - giving and getting back
  • - what did you learn about doing what you’ve been doing.
  • - Sharing so colleagues can let you know

(And a great suggestion from Rob)

Homework:

Share /Present your case study










Thursday, February 12, 2009

More on Waste - Hey! It's Wang Chung!

Examples of waste on the internet:

 

Cornify.com – seems like a waste of time.  Maybe not wasteful if you change it to notes.  It’s fairly sophisticated technology. 

 

Time is not only a commodity.  It’s cause we think of it as in volume.  Two ways to think of: commodity or experience.  It’s the underlying connecting feature is experience.

 

Is local emails a waste?

No: sharing without interruption. 

Yes: might be more efficient to talk.

 

There are complications to the technology.  When we assume that the technology can do everything, we don’t think about perhaps think about what’s the best technology.

 

Is there a benefit to “wasting” time.

 

What kind of waste can we think of?

Time

Energy – Physical (biometric, cognitive etc), electrical

Resource – material, Financial

Potential - opportunity

 

What’s more wasteful, using something fully for a short period of time or using something rarely over a long period of time?

-       is it more physical waste or more waste of resource

 

To a certain extent there are trade off’s are good for the power of tech.

 

Shifting focus and change of technique. 

 

Waste is relative / is universal?

When holding on to legacy things (ie qwerty keyboard) does it serve a purpose?  With the legacy issues can we let go and change?

 

We collectively made the decisions to keep things the same way.  Ie keyboard.

 

Efficiency at the design level are built in way before we decide to use it.  We dumb your body to use it.  Someone along the way someone made a decision that impacts our participation.  We just think of what we do as what we do without thinking back.

 

Some types of waste are universal.  Some waste just can’t be used.

 

Ie Gillet business model.  à printers and ink.

We perpetuate the model when we engage.  Levels of comfort.

 

You can teach yourself to do but might not enjoy. 

When we felt compelled to do something we might not actually have done something.  Ie product red.  But we feel comfortable when we have an object that says we did do something.

 

If we feel fulfilled by a passive action we won’t take on an active one.

 

Petition don’t do anything.  Passive action placate ourselves, do they equal participation. 

 

There is this idea what when we ‘engage’ in the passive activities, they might lessen the impact of the active.  There is a social badge of honour.

 

Often the structure and institutional aspects of organizing turn people off the whole active idea.  It’s not what they expected and move on.

 

In the end, it doesn’t matter whether or not it had anything to do with you or not.  So long as you believe you did something, you might continue with the active participation. 

 

How waste translates to the gift economy.  Various manifestations like creative commons, open source à economy of excess.

 

Exchange without having a direct and tangible return.  So that because you have shared things, when you need things it’ll be there.  à the spirit of sharing.

 

How do people maximum that potential to make something to do something etc.

 

Participation not just in interaction with others but also with getting further than what you could on your own.

 

 

 

 

 

 

 

 

 

 

Thursday, February 5, 2009

First class back after the strike

When looking portfolio, isn’t description of what you did.  It’s not the artist accompliament. 

 

Engate in autoethnography.  Graded on what you learned. 

What sorts of things you consider for participation in modern tech.

Through the force of being forced to make things in groups.

Can work with anybody.  Not just in the class.  Can talk about that process. 

 

You write your blog to this phatom reader who is yourself. 

 

Downfall: Nothing I love to read myself.

Have own inhibitions.

Can talk about what gets in the way?  What enables?  What contributes to my engagement to the media.  Can be many different things, technically, academic etc.

 

Can be:

Why did I use a public blogger?

Why did I choose this subject?

 

Nature of knowledge acquistion.  How does it fit in the model of education?  If it’s your model for journals and books, what difference is there?  How do you categorise?

 

Portfolio:

Beginning: Overarching thing about what you learned about the course.

Can be organised however you want.

Each section must be 1 page.

Last year some 10-15 pages.  Some went to 60 pages.  Describe what you did is not enough.  What you learned is the most important.  About the broader phenomena.

Each portfolio is individual regardless if you do everything in a group.

 

Participation is more than showing up.  It’s how you:

-       learned on your own

-       take things and help others

 

 

Can do all of the projects in one weekend.  Just explain why you did / didn’t do all of the projects and what you learned.  How did you reflect on your engagement of the excerise in the notion of participatory communication.

 

Facebook Group.

Did you check the credentials for the leader of a Facebook group? 

So some guy starts a group.  Then everyone says, “I should have start a group”

 


Participation on another level

-       being active

-       just being a member

 

We go to the places that are more like us than anywhere else.

 

We can go anywhere in the world, but we don’t.  The chances are that despite the fact that we may engage with blogs from all over the world, the chances are you aren’t getting outside views.  You’ll probably doing what you’re doing.  You really aren’t sharing with anything new.

 

Expand your networks.

-       talk to different people

-       join different groups

-       do different things

-       parties / friends

 

Research is that most people don’t make it past the 1st page in Google, even less go past 2nd page.

 

Unless you go to a party that’s good, it’s usually your same circle.  You tend to meet people through a connection.  We follow our blind paths.  The more we think we are expanding our network, we are only expanding through number but not perspective.

 

Those networks are a replication of another connection you’ve already have.  But are all actually quite similar.

 

The ultimate in social media is to become a ‘source.’  When people come to you for information. 

 

Harder to see what the social efficacy versus the political… some social may translate political.

 

Difference between social participation about a political vs social participation around political (organizing to do something vs organizing while doing something)

 

We lost a lot of cognitive energy.  But when we aren’t purposely doing anything it’s called waste.  But some say that is when we get the most done because we can recuperate or come up with new things.

 

It may not be a waste if you still learn from it.  You may not need to take away something tangible. 

 

What is the broader outcome of participation if nothing tangible comes from it?

 

What are the outputs?  What do we get from our participation?

Micro-celebrity à most famous person in a room of 100 of people they’ll never know

 

We are willing to suspend in our belief in waste so we can keep up in our lives.

 

 

 

 

Thursday, November 20, 2008

YorkU on Strike? Here's something uh, different.

A few weeks back, a friend and I were in a bit of a spot. We were talking about the future of the world and other larger than life matters. Of course, I'm just lying because that never happened. However, we did manage to create a cheap and dirty spoof on the Christmas song, The 12 Days of Christmas. I thought it would be fitting to share that song here. Especially since this was supposed to be a class blog.

Of course the Strike has hit Day 14, but that's beside the point. We made this before the strike and now it's complete. It probably would have been up on the 12th day if we finished it, but we got stuck. So I sent it around and had another friend help out with one of the verses.

This is a complete change from the 'class lecture notes' that I have been posting. But I realised that meh! Who cares! How about something different?

So here it is, and remember, this is one big joke. Not the strike, the song spoof. I'm still quite undecided about the whole strike situation as I can't seem to get enough information about it.


The 12 Days of Striking

On the first day of striking,
YorkU forced on me
a raise in tuition fees

On the second day of Striking,
YorkU forced on me,
Two student loans,
And a raise in tuition fees.

On the third day of Striking,
YorkU forced on me,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the fourth day of Striking,
YorkU forced on me,
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the fifth day of Striking,
YorkU forced on me,
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the sixth day of Striking,
YorkU forced on me,
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the seventh day of Striking,
YorkU forced on me,
Seven hit and running's
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the eighth day of Striking,
YorkU forced on me,
Eight grades a-failing
Seven hit and running's
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the ninth day of Striking,
YorkU forced on me,
Nine jobs a-leaving
Eight grades a-failing
Seven hit and running's
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the tenth day of Striking,
YorkU forced on me,
Ten cars a-beeping
Nine jobs a-leaving
Eight grades a-failing
Seven hit and running's
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the eleventh day of Striking,
YorkU forced on me,
Eleven strikers striking
Ten cars a-beeping
Nine jobs a-leaving
Eight grades a-failing
Seven hit and running's
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.

On the twelfth day of Striking,
YorkU forced on me,
Twelve buses bussing
Eleven strikers striking
Ten cars a-beeping
Nine jobs a-leaving
Eight grades a-failing
Seven hit and running's
Six fees a-paying
FIVE WASTED YEARS
Four extra courses,
Three side jobs,
Two student loans,
And a raise in tuition fees.