Case Study Themes and Topics

Potential 

- opportunity to participate, but my usurp your participation in another format

- maybe it is a waste of potential

- not always for 'good' or 'bad'

- changing models of production

- lack of direction / leadership / accountability

- reciprocity

- ideas (difference between inspiration and idea is work)

- from these ideas generated, more chance of inclusion and exclusion

- new technological development 

- changing mindsets (encouraging participation)

- 'participaction'

- new affinities (friends online but not in real life or cyberbullying)

- investment (to have different values, because we think we can't avoid the investment.  The less we think about it as a choice the more we think of it as a necessity.  Involves a re-organisation of your life.)

- new concept of "self"

- shifting of cultural territory

Ravi Recommends: CBC Massey Lectures - A Short History of Progress

Progress is overrated

Reorientation of going backwards

Most societies built on community but moved away because of mass production etc.  Rather than making artifacts we are now selling our labour for others.

Perhaps progress is the recognition that we have to go back to be more sustainable.

Participation and collaboration is a return to those eras.

Poor vs rich --> at least poor were stuck to get together

Marx: Class consciousness, "this what I do"

Collaboration as a potential

What other source of potential comes out of this:

- networking with like-minded or different

- uniting in action

- changing industry (Maybe just responded to different cues in the environment)

- different tools of listening 

Newspapers

- if the industry goes

- the structure goes with it

- citizen journalist doesn't work in dangerous situations

- what about different perspective

Fallout of CanWest

- no can afford such a large corporation

- now can break themselves out

- perhaps better, to have more voices and independent

Blogging

- a lot of people in last year's class didn't blog because they compared themselves to the 'real deal'

- downfall of the news industry?

- with a diffusion of inputs you have a diffusion of responsibility

- do we need accountability be traced back to an individual

Can't live off of goodwill on its own

If goodwill makes the world go 'round, how do you translate goodwill into food?

What does Satire offer?

- why are people going to things like the Stewart and Colbert?

- when they are doing it, it is highlighting certain issues.

- a filtering of 24 hours of news to something you can connect to

- recognising power of how we interact and relate

Views

- out of extremes comes negotiations of the middle ground

- the hidden extremes may hide what you should be aware about

Some Research indicates that people only have a certain capacity to maintain friends and relationships.

How does marketing work in the new media environment?

- how do you layer marketing?

- not about applying something existing to something new

- how does it transform?

- create a particular type messaging and integrate into their decision making process

- in new media, does it work the same way?

- where do they get their ideas from?  and is it about getting that message on the right platform?

- Competing for attention?

- Consumers can participate on the meaning of the brand.

- Give the right clues and let the consumer think it was their idea.

- understanding that old media to new is not just transition of platform.  Who is the expert, recognise filter

- not really an audience in the traditional sense where they just receive, they negotiate

Next Week:

Can we move from old media to new

Fantastic Quote of the day:

I'm bullying you right now! 

Homework:

Bring something to share - describe the process of production, be reflective and tell us what you are learning.

Answer the "SO WHAT?"

What do you see as implications and connections.